Easter Media Campaign


Photograph by Michelle Chavez

Photograph by Michelle Chavez

This year the Wisconsin House Rabbit Society sent Easter press releases to all 239 newspapers in the state, including those on college campuses.  We asked Editors to print our letter explaining what happens when people buy baby bunnies as Easter novelties.  The WHRS also sent press releases to 8 television stations in the Madison and Milwaukee areas, offering to talk on camera about the problem of selling and buying baby bunnies at Easter.

Press Release (PDF)

If you subscribe (or even if you don’t) to your local newspaper, consider writing your own letter to back us up.  Contact manager@wisconsinhrs.org if you need an address or a model for a related letter.